Zillow
Visit websiteReal estate marketplace to buy, sell, or rent properties
More about Zillow
Benefits for users
- Access to millions of property listings across the United States
- Ability to search for homes based on specific criteria such as price, location, size, and more
- Detailed information about properties, including photos, virtual tours, and property history
- Tools for calculating mortgage payments, estimating property values, and finding local real estate agents
- Notifications for new listings that match user preferences
- User reviews and ratings for properties and neighborhoods from current residents
- Easily connect with real estate professionals to assist in the buying, selling, or renting process.
Ways to monetize
- Zillow monetizes through advertisements, allowing real estate agents and other businesses to promote their services on the platform
- They also generate revenue through premium subscriptions for real estate professionals, offering advanced features and tools to help them reach more potential buyers
- Zillow offers additional services such as Zillow Offers, where homeowners can request an instant offer to sell their property quickly for cash
- The company also earns revenue through referral fees from partner agents and mortgage lenders for successful transactions facilitated through the platform
Features
- Property search: Users can search for properties by location, price, size, and other criteria
- Zestimate: Zillow's estimated market value for properties, based on algorithms and public data
- Home value history: Information on a property's value changes over time
- Rent Zestimate: Estimated rental price for properties
- Compare tool: Allows users to compare properties side by side
- 3D Home Tours: Virtual tours of some properties for remote viewing
- Local market trends: Data on local real estate market trends, including median home prices and inventory levels
Pricing plans
- Zillow offers a free basic plan for users to list their property for sale or rent
- Zillow also offers paid advertising options for agents and brokers to increase visibility of their listings
- Pricing for these paid advertising options vary depending on the type of package and location
- Zillow Premier Agent pricing starts at $250 per month for agents looking to connect with potential buyers and sellers through leads
Targets
- Home buyers looking for properties to purchase
- Homeowners looking to sell their property
- Renters searching for rental properties
- Real estate agents and brokers to list properties and connect with potential buyers/renters
- Property investors looking for potential investment opportunities