Project Idea - Marketing - Review-to-Referral Engine

- **Generate more referrals:** Turn positive reviews into timely referral requests, helping attract new customers through trusted recommendations.
- **Protect customer relationships:** Direct unhappy customers to private feedback forms so businesses can address concerns before they escalate publicly.
- **Save time:** Automate review follow-ups and referral campaigns instead of managing each interaction manually.
- **Build customer loyalty:** Respond consistently to feedback and make customers feel heard and appreciated.
- **Scale across locations:** Manage review and referral workflows for multiple business locations through one subscription.

- **Tiered monthly subscription per location:** Offer plans based on the number of locations, users, and included features—for example, Starter, Growth, and multi-location plans.
- **Usage-based pricing:** Charge for volume beyond plan limits, such as additional SMS messages, email campaigns, or customer follow-ups.
- **Premium add-ons:** Sell features like CRM integrations, custom branding, advanced analytics, automated review monitoring, or AI-written reply suggestions.
- **Agency and franchise plans:** Offer discounted bulk pricing, reseller accounts, or white-label options for marketing agencies and franchise groups.
- **Onboarding and support services:** Charge one-time setup fees or recurring fees for data migration, campaign setup, staff training, and priority support.

Ensure review invitations aren’t withheld or routed differently based on whether feedback is positive or negative; platform policies may prohibit that practice.

- **Post-service feedback flow:** Send branded SMS or email surveys after a job, with an optional private feedback form and an equally visible option to leave an honest public review.
- **Referral requests:** Invite satisfied customers to refer friends, with customizable messages and referral links.
- **Automated follow-up campaigns:** Schedule reminders and thank-you messages, with controls for timing, frequency, and opt-outs.
- **Multi-location management:** Manage locations, teams, templates, and campaign settings from one dashboard.
- **Review and referral analytics:** Track feedback, public reviews, referral clicks, and conversions by campaign and location.
- **Business integrations:** Connect with booking, CRM, payment, and messaging tools to trigger follow-ups automatically.
- **Location-based subscriptions:** Set monthly plans based on the number of business locations, with clear usage limits and upgrade options.

- **Starter — $29 per location/month**
  - Review-request campaigns by SMS and email
  - Feedback forms and alerts for service issues
  - Referral requests for customers who leave positive feedback
  - Basic campaign templates and monthly reporting
  - 1 user per location

- **Growth — $59 per location/month**
  - Everything in Starter
  - Automated follow-up sequences and campaign scheduling
  - CRM integrations and customer segmentation
  - Referral tracking and conversion reporting
  - Up to 5 users per location

- **Pro — $99 per location/month**
  - Everything in Growth
  - Multi-location dashboard and centralized campaign controls
  - Custom branding and advanced automation
  - API access and priority support
  - Unlimited users per location

- **All plans:** Invite customers to leave public reviews without filtering who receives the invitation; use private feedback forms to resolve concerns.

- Relyza.com
- Reflyo.com
- Rivvu.com
- Ruvio.com
- Revoza.com
- Ravezio.com
- Rovely.com

Live domain availability isn’t verified; check with a registrar before choosing.

- **Home service businesses** — plumbers, electricians, roofers, and HVAC companies that rely on local referrals.
- **Dental and medical practices** — clinics that want to encourage happy patients to refer others and handle concerns privately.
- **Salons and spas** — businesses that depend on repeat visits, recommendations, and strong local reviews.
- **Auto repair shops and dealerships** — businesses that can turn satisfied customers into referrals and address complaints before they become public.
- **Restaurants and cafés** — especially multi-location businesses seeking more repeat visits and customer recommendations.
- **Pet care businesses** — veterinary clinics, groomers, and boarding services that grow through trust and word of mouth.
- **Multi-location retail and service chains** — businesses that need consistent review follow-up and referral campaigns across locations.

- **Birdeye** — Review management, customer messaging, and referral marketing for multi-location businesses. https://birdeye.com/
- **Podium** — Reviews, messaging, and customer follow-up tools for local businesses. https://www.podium.com/
- **NiceJob** — Review generation and referral campaigns, particularly for home-service businesses. https://nicejob.com/
- **GatherUp** — Customer feedback, review requests, and reputation management for local businesses and agencies. https://gatherup.com/
- **Grade.us** — Review generation and reputation management, with tools for agencies and multi-location businesses. https://grade.us/
- **Broadly** — Reviews, customer communication, and follow-up tools for local service businesses. https://broadly.com/
- **ReviewTrackers** — Review monitoring and reputation management for businesses with multiple locations. https://www.reviewtrackers.com/
- **Reputation** — Reviews, customer feedback, and reputation management for larger and multi-location organizations. https://reputation.com/
- **ReviewShake** — Review monitoring and generation tools for businesses and marketing agencies. https://www.reviewshake.com/
- **LocalClarity** — Review management and customer communication for multi-location businesses. https://localclarity.com/
- **ReviewInc** — Review management and customer feedback tools for businesses and franchises. https://www.reviewinc.com/
- **Weave** — Communications and review tools, especially for healthcare and other appointment-based local businesses. https://www.getweave.com/
- **Referral Rock** — Referral campaign software; an adjacent competitor if your product emphasizes referrals as much as reviews. https://referralrock.com/

- **Policy note:** Google prohibits selectively asking only happy customers to post public reviews or discouraging unhappy customers from doing so. A feedback flow should avoid filtering who is invited to leave a public review.