IKEA Place
Visit websiteAR app by IKEA that enables users to visualize furniture in their space before buying
More about IKEA Place
Benefits for users
- Ability to see how furniture looks in their space before purchasing
- Helps users assess if the furniture will fit well with their existing decor
- Saves time and effort by avoiding the need to physically move and rearrange furniture
- Provides inspiration and ideas for interior design
- Reduces the risk of buying furniture that doesn't suit the space.
Ways to monetize
- IKEA Place app is free to download and use
- IKEA generates revenue through the sales of furniture and products featured within the app
- The app promotes and drives traffic to IKEA stores and online platform for purchases
- Sponsored placement of certain products within the app for additional revenue
- Potential future collaborations with other brands or retailers for placement within the app
Features
- Browse and select from a wide range of IKEA products
- View 3D models of furniture in real-world scale
- Place furniture virtually in your space using augmented reality
- Rotate and move furniture to see how it fits in different spots
- Save and share your favorite furniture configurations
- Access product information, pricing, and availability
- Receive personalized recommendations based on your preferences
Pricing plans
- The IKEA Place app is free to download on the App Store
- Users can browse and visualize various IKEA products for free
- Users can make purchases directly through the app at the regular pricing available on the IKEA website
Targets
- Homeowners
- Interior designers
- Apartment renters
- Office managers
- Event planners
- Furniture retailers
- Architects